Introducing GHD Platinum+, the world's first SMART straightener that predicts your hair's needs.

Featuring breakthrough ultra-zone with predictive technology, the GHD Platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates, allowing beautiful results in one stroke. Heat is monitored 250 times per second across the plates, and through its predictive technology, this revolutionary styler recognises the thickness of your hair and speed at which you are styling and adjusts the heat accordingly, giving you unbeatable results, personalised to you.

The unique wishbone hinge ensures the plates are perfectly aligned while you style, while the rounder barrel allows you to create curls, waves and the perfect straight with ease. Each plate is precision milled, allowing hair to pass through effortlessly, for snag-free styling. Universal voltage allows you to keep styling wherever your travels may take you. Plus, automatic sleep mode will turn off your styler after 30 minutes of non-use, for extra peace of mind.

So for healthier styling in one stroke discover platinum+, delivering 70% stronger hair, 2 x more colour protection and 20% more shine; be the Queen you deserve to be with GHD by your side!